"C" Level Technology Lead Generation
“C” level technology lead generation encompasses engaging with key executives and decision makers to qualify and set face to face meetings for our clients through EMEA business development.
Optima work alongside Sales executives and Account Managers, to both initiate and build relationships at the ‘C’ level, whilst working throughout target organizations identifying business opportunities, which could lead to medium term wins. This enables us, working closely with our clients, to cover each account comprehensively to ensure that all the correct relationships are in place and that all key projects and opportunities are visible and an appropriate plan is in place.
This technology lead generation service will be based on a different cost structure depending on the complexity of the campaign and companies to be targeted. “C” level campaign follow up: EMEA Business Development.
When we target large enterprise accounts for our clients it is often that further to a “C” level meeting there are still a lot of actions to put in place. We have a specific program to support our client’s senior sales team to make sure that all the correct relationships are in place with the Decision-maker, Decision taker and budget holder, and we work alongside senior sales people to ensure that a relationship will be initiated with all subsidiaries/divisions.
Our teams pedigree: lead generation management
Optima has re-defined the meaning of technology lead generation for companies. While the traditional concept of telemarketing has existed for many years, it is not equipped to tackle the complex purchasing initiatives typical of enterprise technology sales.
Members of Optima's 'C' Level technology lead Generation team are selected for their business and technical knowledge and have to meet strict experience and performance criteria in order to make the team. Possessing a minimum of five years business and technical experience, our team use that knowledge to engage key executives and decision-makers, qualify business and technical needs, and secure the critical meetings vital to our clients success.
